Crypto-Friendly Investment Emerges for Pop Mart Doll Craze Amid Labubu Coin Collapse
Labubu dolls, the viral spiky-toothed monsters from Chinese toymaker Pop Mart, have ignited a global collectible frenzy. Sold in blind boxes, these creations by Hong Kong artist Kasing Lung capitalize on the addictive thrill of randomized purchases. Pop Mart’s financials reflect the craze: a 200% year-on-year revenue surge and 350% profit jump for H1 2025, eclipsing its full-year 2024 performance.
The phenomenon spawned a short-lived Labubu memecoin, which rapidly collapsed—highlighting the risks of Web3 speculation tied to ephemeral trends. Meanwhile, Pop Mart’s $43.28 billion market cap underscores the staying power of physical collectibles, even as crypto attempts to bridge the gap between digital and tangible assets.